Open House New York
I partnered with Open House New York to promote their Open House Weekend on Instagram. OHNY opens the doors of some of New York's most important buildings to the public once a year.
With their access I organized a private Instagram walk to promote one of the spaces that they feature, the TWA Flight Center at JFK Airport, which has been largely off-limits to the public since 2001. Our walk took place days before OHNY's weekend, and images from the event are featured on Instagram under the hashtag #emptyTWAflightcenter. The collective reach brought by the Instagrammers who attended was over 382,000.
The walks took place outside public Garden hours, and were exclusively open to Instagram Influencers. These NYC photographers generate attention from their pages over to BBG's. The rest of the images in the project are featured under the hashtag #emptybrooklynbotanic.